It is commonly misunderstood exactly how Google indexes title tags. As we all know, the number one most important SEO factor is the almighty title tag of your website. This is a hotly debated topic in many search engine optimization forums and I am going to try to bring some cohesion to the topic with this article. In order to achieve a top ranking campaign, one must have a tapestry of knowledge about these little SEO subtleties.

Most search engines ignore the keyword metatag in the HTML of your web pages, so why do web marketers constantly talk about keywords? The reason is that even if you do not use the keyword metatag on your page, you should select several keywords that describe the content of your page, and then make sure those keywords are sprinkled throughout the page multiple times and in a natural-sounding manner.

From the marketing side of the coin your website needs to be search engine friendly. This is very important so that the search engines will like your page and will rank it well. Many people don’t have a good grasp of this concept. Although they think they do. You see, you need to understand what the search engines are looking for when they rank a website. This is referred to SEO (Search Engine Optimization).

First thing to do is identify the keywords you have in mind that define what visitor will be looking for. You should always remember that single word keywords are more difficult than two or three keywords except when those keywords are more competitive. You have to use keyword-phrasing at least two or three words.

Locations to post/publish your Blog: There are multiple services available on the Internet for those who don’t already have a blog. WordPress.com and Blogger.com are two of the most popular ones. Yahoo.com as well, has begun to obtain a chunk of the blog pie. A traditional practice is to install your blog in a folder titled “blog” on your site, assuming you already have a website.

Use the Google AdWords Keyword Tool (adwords.google.com/select/KeywordToolExternal) to help you find the best keyword phrases for you. Pay attention to LOCAL and GLOBAL search volumes that best represent your market. WARNING: The more popular your keyword phrase is, the more competition you will probably have. If it’s too popular, you probably won’t make the first page of any search engine results.

Place your researched keyword phrases in four places. One, make sure your most relevant and primary keyword phrase is the first to appear in your keyword meta tag. If you are unsure of what a meta tag is make sure to refer to the e-book site at the end of the article. Meta tags are hidden to the visitor but are read by search engines to determine information on your website. Two, place it in the early part of your description meta tag so that search engines pick up on that keyword phrase as well. Three, put it somewhere in the title of your website.

If you own a website, you ideally want your page up at the type when people search for ‘puppy’ or whatever it is your page will be a result of. In order to get your page to the top, you need to optimize your page for Google, the search engine. Hence the name search engine optimization.In order to get to the top of search engines, you need to beat your competitors. Find out who they are first. In the search bar type in your keywords and analyze the top 10 listed sites.

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